Content is King, Value is The King of the Kings

by User ImageCodrut Turcanu / Blog for Profit

Whether you’re using AdSense on your site, or promoting other people’s products and services (hint - affiliate marketing), or maybe selling your own stuff, you need to understand that content is KING.

You’ve probably heard this already. But do you know what the “Content is King” concept really means, how, and more importantly, why to use it in your online business?

Also, do you know who is the king of the kings and what “VALUE” really means and how you could apply it in your entire business?

Read further and I’ll share with you all of this, and more, in the next 7 minutes.

First of all, the “Content is King” concept tells that site (or blog) visitors, readers AND buyers appreciate the content way more than advertising. Who wouldn’t right?

Then why 99% of all the marketers, bloggers and site owners out there are focusing on putting advertising (e.g. AdWords) at the top and displaying affiliate links/banners/images all over their sites?

Why don’t they just focus on publishing great content first, while adding advertising below it, or blending the ads/links/images within the content itself?

Let me tell you why - because they’re NOT focusing on the visitor, reader or buyer.

They’re focusing on THEMSELVES! What a selfish thing.. that’s a BIG mistake because they’re losing a great part of their business, get far less potential clients and loyal customers :(

Here’s how to apply the “Content is King” concept in your own business (and you better do it now, or you’ll lose money every second from now on).

Strategy #1 - spy on what other site owners, bloggers and marketers are writing on their blogs or sites. And come up with better content. You have to be remarkable, or you’re invisible.

How you come up with better content is simple. You don’t have to reinvent the wheel, just improve on the content which is already there.

FACT - specifics and details sell. Specifics and details boost conversion ratio. Specifics and details attract the eye-balls faster and better than non-specifics and general stuff.

e.g. how would you TWEAK this article title (headline) or blog posting and make it better (hint - remarkable)?

EXAMPLE: How to Make Money with Blogging FAST

Remarkable TWEAK: here’s how I’d do it - Make $300 In 10 Days via Blogging

See what I mean? Study how-to headline copywriting for mastering this SKILL.

Strategy #2 - publish, publish, publish. Make it often, or you won’t get too far!

You have to write. And do it as often as you can. It’s whether article content for your site, blog content (postings) for your blog, or e-mail content writing for your follow-up marketing needs.

That’s what produces you (in) direct income, period (hint - the link goes to a cool PDF report - Time Management Shortcuts for Newbie Affiliates).

I love to create new content, and improve on my competitors’ content too. That’s what I do best. That’s why I’m able to crank one blog post after another, and release a line of new products in 30 days or less (I plan to issue a breakthrough blogging project next month, so stay tuned!).

And I have to confess something myself - if you like writing and publishing content, you’re holding a real fortune within yourself. Your brain along with your (copy)writing skills are two of the most powerful KEY elements which will help you make a small fortune online, without paying for anything in advertising.

If you’re not using your brain, nor are writing content, you have no business!

I know what I’m talking because I use those two crucial elements daily.

Introducing..

The King of the kings - VALUE (or should I say, the Queen?)

Providing people with VALUE is way more valuable than providing them with just content.

You provide value when you write or share content which your visitors, readers or buyers will consume (e.g. read a PDF report, listen to an MP3 poadcast call, or watch a VIDEO tutorial, and so on).

You provide great VALUE when your content is shared by your visitors, readers or buyers to their friends, family, partners, etc., because it was that helpful and/or interesting.

In order for you to provide great VALUE you have to learn your sub-niche target market needs and wants. You have to connect with them on a personal level. You have to ASK them directly. Do surveys, e-mail them. Go into forums.

  1. See what they see.
  2. Do what they do.
  3. Feel what they feel.
  4. Live what they live.
  5. Be the visitor, reader, buyer.

Put yourself in their shoes, and think from their perspective.

If there’s one BIG secret of my Internet Success, besides sheer determination and perseverance, I would tell that “putting myself in the shoes of my readers, subscribers and buyers” is the KEY aspect - that’s what made the difference in everything from writing the blog content to releasing articles and creating products!

  • I live the market. And I know its ins and outs quite well.

That’s why I’m able to crank top quality content (what you’ve read so far is not even my best work yet, more to come soon!) and release valuable products which really help the buyer.

Remember - do NOT be afraid to write, tweak or share content. That’s what makes the difference between you earning $100 month and $1,000 (or more) per week. Start writing and publishing content, do it now, there’s no waiting!

You have to give, give and give, value is the KEY!

And speaking of content, writing and sharing information. Stay tuned for what’s next..

Get Paid to Share – First $5,000-Prize Competition

I have a little blog competition where you could win (if you have a blog of your own) a percent of $5,000 worth of prizes (in cash, products and services)

More details within 2 days.

Before we wrap this up, I want to mention just six bloggers (and blogs) which helped me tremendously (there are many more but I try to keep this post ’short’ for now).

Without these folks I wouldn’t have blogged today or be where I am at this moment.

Maki at Dosh Dosh because I learned from him that value is KEY and people will read your blog post no matter how lengthy it is, for as long as you publish with passion and provide great content and value.

Rosalind Gardner at NetProfitsToday because she provides new alerts on cool WP plugins and top-notch marketing advice that helped me understand why people buy.

Caroline at Caroline Middlebrook since she taught me how to do blog commenting the SMART way and even managed to run some JVs with her lately..

Daniel at DailyBlogTips because his site motivated me to blog, and learn the A-Z about blogging.

And finally - Darren at ProBlogger.net who referred me to Yaro at BlogTrafficSchool and they both showed me NOT to be an insular blogger and spread the link love.

Cheers,
Codrut Turcanu - “Succeeding Against All Odds!”

Click here to Sign-up for the “Internet Lifestyle Exposed” eLetter Now Before It’s Too Late (A $149.95 VALUE)..

       

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3 comments... add one

#1 no imageClair Atwell (Check me out!) on 05.28.08 at 4:23 pm

How long do you recommend each content insertion to be?

Clair

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#2 no imageCodrut Turcanu (Check me out!) on 05.28.08 at 4:31 pm

#Clair - mimimum 2 (valuable) phrases or a (smart) question. Something like “thanks for this post” or “what a great article” would delete your blog comments in a heart beat.

Cheers,
Codrut Turcanu - “Succeeding Against All Odds!”

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#3 no imageStanium (Check me out!) on 06.02.08 at 4:13 pm

First off, this IS a great article, so thank you for this post :)

The value of the content is greatly defined by what you know about other people you are writing to. If you know what to do and how to do it, you are the master of your business. I mean business in broad sense, not only making money, but also creative and any other activity.

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