If you are an affiliate marketer looking to learn how to write a product review (so effective, it gets sales, not just clicks) then look no further.
In the next 10 minutes you’ll discover why I often get more affiliate sales than my competitors and hear me uncover my proprietary affiliate commission-boosting method, step-by-step, right in front of you.
My job as a super affiliate marketer is to ALWAYS be authentic and know what I’m promoting better than the product owner itself. Does it sound hard to believe? Not, if you do what I do; you too will soon start to crank out affiliate product reviews like never before, and get (more) sales, not just clicks.
What is a product review
and why should you care?
A product review is NOT a template you buy, fill in the blanks and see $300+ in your paypal account overnight…
A product review is NOT a hard-sell “fool the reader” blurb that fills your pockets with cash…
A product review is NOT a sponsored blog post where others bribe you (for little) to sugarcoat their lame stuff…
A product review IS: your personal experience with a product (service or program) you found so useful that you cannot help but tell others about it and share your findings — the good, the bad and the ugly.
The best product reviews I’ve written…
Or stumbled upon, were the ones that are specifically targeted to the ideal reader/buyer and fill in the missing links. That’s why such reviews will always make a bunch of sales, even with little or less clicks.
Now, let’s compare two affiliate approaches and see the winning method. Suppose we have…
Affiliate A (let’s call him John) who gets 500 clicks on his blog ad, and…
Affiliate B (Mary) who gets 300 clicks as a result of her blog post (link) product review.
John would get 1% conversion, 2% if he’s lucky or 5% if he’s already “known in the field”.
Total sales John make: 5% X 500 clicks = 25 sales
Mary would get at least 10%, sometimes 20% and even 25% sales conversion because of her personal review, pulling-in 75 sales (25% X 300 clicks)
Ask any reputable super affiliate and they’ll tell how by writing even a simple, mini-product review would double if not triple their sales compared with merely placing a sidebar ad or text link in their posts.
You have to understand:
what makes a winning product review
Yes, it is important if you are already honest and known in the field (like an authority, guru, or whatever). But if you simply place a sidebar ad or embed your content with text links on your blog, then your sales will never skyrocket as when doing product reviews.
That’s why banners and text links are 10x times less effective than a personal, insightful product review. It always has been that way and it will always be!
People do NOT buy products but solutions to their problems…
Or results to their needs!
I learned this the hard way:
People often buy the right solution at the right time for needs or wants they think they have.
That’s why pre-selling your affiliate product recommendation is key, so NEVER tell someone about a product until you talk about their problem, and lead to the ideal solution…
A link or a banner ad cannot tell the (whole) story. These two methods are similar to spam, or cold-calling, as inefficient and time-wasters as when trying to sell a car to a stranger on the street.
Don’t understand me wrong: your car might be the hottest driving machine in town, just that a stranger will refuse your (irresistible) offer because she doesn’t know you, she doesn’t like you… hmm, I guess she doesn’t even trust you!
How can she? Did you spend time with her? Did you tell her your story? Did she know why you’re selling the car, why to her and why today? No. Because this takes time and we don’t want to waste time, we want to make money… bad approach.
It’s all about THEM and YOU… not just you!
Whenever you’re recommending something, free or paid, you risk your reputation. It’s either going up, or down.
Yes, your reputation is on the line, whether you consciously think that way, or not.
Get this: you’re not only recommending a product (through your product review, banner or text link), but also the customer support team and their service.
If the product is good, but the support duds, refunds will probably sprung up, making you less sales and spreading the word about your promotion and marketing practice.
Imagine this…
Last week I told one of my best friends to watch “The Town” movie. I thought it was a good one because I’ve seen it. My friend didn’t like it. He cannot stand Ben. Now, do you think I’ll ever recommend him a Ben Affleck movie ever again? Nah, I’ll change my strategy, instead I will make sure to ask about his favorite actors, find about his genre likes and only afterward make custom-tailored suggestions.
It’s not only about the product you recommend, but also who you recommend that can build or demolish your reputation as well as your friend/relationship connections.
If I told you to click this link and buy SEMRush (a keyword research and competitive tool I just subscribed with 48 hours ago) would you do it simply because I told you so?
No, unless I tell you the benefits and advantages of this tool and what it could mean for your business and search engine rankings, right? I’ll hold that for another post (product review) though – thank you for the idea!
What kind of Affiliate Products
you can (and should) review…
Anything you can think of: from physical products, offline and online services, digital products, software tools, you name it. There’s no limit to what you can review and generate affiliate sales with.
Digital marketing and media trend analyst site – Emarketer.com says in a report they sell for $695 (yes, that’s not a typo!)
“Reading product reviews is a growing part of consumers’ prepurchase search ritual. Over the past few years, consumers have increased the number of reviews they read and the overall time they spend reading them.”
Nielsen Global Online Consumer Survey shows that…
“Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
The Nielsen survey, the largest of its kind, shows that nine in every ten Internet consumers worldwide (90 percent) trust recommendations from people they know, while seven in every ten (70 percent) trust consumer opinions posted online.”
It’s not always about you, but about the other human at the end of the line that has a major need or problem and needs a solution, now, not next month. And if you step in with the right recommendation and provide with your link, they’ll buy it…
But what about FTC “scary” rules
and (recent) affiliate guidelines…
What do you think happens if you disclose affiliate links (endorsements) and make your affiliate-vendor relation transparent?
Will you get less clicks? Will you cut your affiliate checks and diminish your earnings into half?
Not at all; it’s the opposite. I’ve made more money when I went up front and told readers: this is my link, buy the product or not. It’s your choice. And I’ve also made even more money when I told them: buy from my link, I get a commissions for telling you about it, and I’ll also send you this bonus ___ if you order today (or by XX.XX. date).
Here’s what FTC says about affiliate/endorsement disclosure (you have not to worry about it)
“It takes a lifetime to build a good reputation, but you can lose it in a minute.” — Will Rogers, American actor and comedian
FTC wants to protect both: your consumer and your reputation. When you understand this key principle, you won’t get scared about FTC rules but embrace what they’re doing and be open to their suggestions.
Personally, I purchase online and offline regardless of the affiliate-vendor relationship. If a review is honest, I can tell. My gut feeling tells me if a person is lying or not. I don’t have to read their affiliate disclosure to decide if I like what I read, trust the product and buy.
What about you?
How I Went from Zero to $1,000’s
in Affiliate Commissions
I’ve started just like you: from scratch… with no site and no domain name, knowing nothing about placing links or displaying banners on a web page.
First time I recall driving 57 clicks (or hits?) to an affiliate link and thought to quit because all I got was no sales and sheer frustration. After talking back and forth with the vendor and other affiliates, I soon realized that writing affiliate product reviews is KEY. And the rest is history.
Now, let’s be honest, nobody can write a good product review, unless they know:
1. What the product or service you’re going to talk about does!
2. Who was it created/designated for!
3. What problem, issue or challenge it solves, and more importantly, how!
You do all this by performing in depth research and close product (service) inspect.
There are no shortcuts, trust me on this one. The more you study the product, the better your review.
Input equals output. What you learn/discover from your analyst is something you jot down or memorize. Your experiment with the product is a direct reflection of your (written) product review and vice-versa.
Anybody can tell straight up from your review if you’ve personally tested the product or not. This gut feeling makes people want to buy from you and tell others, or not buy and tell their friends not too.
There are so many fake reviews out there, everywhere, in any niche; just Google around and you will see what I’m talking about. The Internet needs to be a better place, with carefully-selected, closely- reviewed products and services.
How to really write
affiliate product reviews that sell!
Here are the 5 top (proprietary) methods I use (after I closely inspect, read or try the product).
#1 – Keyword Research
You know the product, you know what it does and who it helps. Now, it’s time you perform keyword research. I’ve told you I’m currently use Google AdWord’s free tool (will consider paid solutions next) – feel free to use whatever it fits you, just simplify things, it should be easier that way.
It’s not about rushing things, but keep it simple, not simplistic.
#2 – Long-tail key term optimization
Use Google’s tool and you might find key terms related to the product title you’re promoting. They’re the best “buyers” keywords to focus on and optimize your blog post/product review.
SEO means search engine optimization. Optimization is not bad. Optimization is what we need and want in life. We want to get more, and do better.
Then it’s in your responsibility to help your reader find your product review in Google’s first page results. Don’t let fake reviews rank there. Optimize your post and readers will find it easier because it’s custom-tailored to their specific wants.
SEO is a label you put on your content just like we label books with the right title and emails with the correct subject line.
If SEO is bad, then you’re not getting the full picture. You’re actually telling me that optimized subject lines and book titles is wrong? Not optimizing is bad and “black-hat”, a wrong practice!
#3 – Competitors Research
I spent 3 hours and 50 minutes (as per my content marketing research formula) just to find the right articles, sources and facts to help me crank out this post you’re reading now (not including the 6 hours+ for actual writing end editing)
Was it helpful? Am I right when I say that if I had not performed such extensive research, my writing would have been regular, blatant and boring?
#4 – Product Review Write
By now you’ve already noticed that learning How to Write a Product Review is actually not just about writing but product inspection and competitive research.
Since you’ve gathered all the information in one place (on paper on in a word doc for e.g.), writing is easy, natural. Practice makes it perfect. You are not born skilled, you have to become!
Your review should ALWAYS include…
- Product title
- Product benefits/advantages
- Product ideas – how you’re using it in your life or business
- Product missing link(s) – what you dislike about it, but found a solution that fills the gap
- Product call to action – it helps get the sale and reach maximum conversion (if done right)
- Product bonus offer (offer one or two exclusive items, not a bunch of useless “goodies”)
*** HIGHLY IMPORTANT:
Before you write your review, study at least 5 to 7 other reviews on the same or similar products if yours is the first. Your affiliate product review should be the best since you’ve been already exposed to your competitors’ reviews. But let’s not forget your personal experience with the product, this is priority #1 and this is what reflects the most in your review.
#5 – Product Review Edit
Editing is a different process than writing, so it should be performed separately. This is where you remove words or interchange phrases, add product images and link them to your affiliate url.
A picture is worth a thousand words or 1001 words is worth more than a picture as a Chinesse proverb says.
Once you’re done, publish your review on your blog and wait for comments and sales to come in.
I sometimes spend about an hour just to edit the post and make sure it looks good prior pushing the send button.
Now it’s your turn to comment. What do you have to share about How to Write a Product Review … do you have any questions to ask or things to add to the conversation?
P.S. If you need help on how to write product reviews, contact me. I provide consulting and do-it-on-your-behalf content writing services: affiliate product reviews, viral blog posts emails…
Related posts:
Codrut Turcanu (37)
Adrienne (3)
Britt Malka (3)
Copywriting Dean (3)
Kristi Hines (3)
25 responses so far ↓
1 Britt Malka // Mar 17, 2011 at 4:13 pm
Woah! What a brilliant blog post, Codrut! It certainly shows that you’ve put in a lot of effort, knowledge and time.
Yeah, you can easily tell a fake review from a real one. The fake will include words as “is this scam”, and it will tell you everything you already know from the sales page and no more. No personal results, nothing.
It’s funny, how your blog post fits in with an article, I wrote and submitted yesterday. It’s about how it can ruin your reputation, if you recommend the wrong product, and how I was shocked to learn that some ClickBank products has a refund rate of close to 100%.
Another honest marketer, Tiffany Dow, wrote around the same topic yesterday. She mentions some lazy affiliates, who did nothing more than skim the sales page, before they recommended a product to their list. The product was later removed from ClickBank, because it was too lousy.
Hopefully, we’ll soon see a new trend. For years, I’ve taught my students to be honest, and to get the products first, before they recommend anything, so that they know what they are talking about. Hopefully, this will now become the rule more than the exception.
It’s great that you take a lead here, too, Codrut.
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2 marce // Mar 17, 2011 at 4:22 pm
Good post!
.
Very much information.
I don`t forget those two examples:
and
Thanks!!
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codrutturcanu Reply:
March 17th, 2011 at 8:58 pm
I guess you meant to say that you couldn't forget those example, right? I truly appreciate your comments, marce — share the love!
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codrutturcanu Reply:
March 17th, 2011 at 8:58 pm
I guess you meant to say that you couldn't forget those example, right? I truly appreciate your comments, marce — share the love!
Reply
3 rdempsey // Mar 17, 2011 at 6:22 pm
Great points Condrut – personal reviews are the way to go.
For me though, unless the person has shown me that they have actually purchased (or gotten it from the person who made it) and somehow used the product I won't buy it from their link. People can recommend stuff all day, but I want to know how it has worked for them already.
I've also seen many people offering their own bonuses on top of the products. Darren Monroe recently did this with Profits Theme.
I'm going to take a note from both of you and not only write (or record) a person review of the products, I'll also add a bonus of my own. Two strategies combine like Voltron for even more power!
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4 Kim Christensen // Mar 17, 2011 at 9:22 pm
Thank you for your wonderful sharing of knowledge capabilities. That is trust! Just started following you, and will continue..
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codrutturcanu Reply:
March 17th, 2011 at 9:34 pm
thank you very much for your comment and follow, Kim. you could also sign-up for free blog updates and be the first to know when I publish something new.
by the way, are you involved with any affiliate programs or need help with your product reviews? feel free to share your questions with us, we're a growing, friendly community
Reply
codrutturcanu Reply:
March 17th, 2011 at 9:34 pm
thank you very much for your comment and follow, Kim. you could also sign-up for free blog updates and be the first to know when I publish something new.
by the way, are you involved with any affiliate programs or need help with your product reviews? feel free to share your questions with us, we're a growing, friendly community
Reply
5 Dustin Suntha // Mar 17, 2011 at 9:47 pm
you have a very informative and insightful post Codrut.
my question would be: what kind of bonuses should we offer?
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codrutturcanu Reply:
March 17th, 2011 at 10:41 pm
that's a great question. I guess at least one post could be written on this topic alone.
The short answer: it has to be exclusive, yours, or a partner/affiliate of yours. And it cannot be unrelated. It should be an add-on to the main purchase, or something that completes the buying decision.
Example: if you promote web hosting services to aspiring bloggers, you could offer a free blog install (valued at $99) as bonus. And this is one way of boosting your commissions
Always think what the buyer purchased before (if applicable) they decide to read your post and order from your affiliate link, and afterward; this way you'll be able to come up with the ideal bonus.
I won't offer more than two, maximum three highly-related items. It's enough for his purchase, unless you promote a $1,000+ high-ticket item. Even in this case, one or two bonus items would be enough but make sure it's super value-added, not just a bunch of freebies or PLR stuff … LOL
Reply
codrutturcanu Reply:
March 17th, 2011 at 10:41 pm
that's a great question. I guess at least one post could be written on this topic alone.
The short answer: it has to be exclusive, yours, or a partner/affiliate of yours. And it cannot be unrelated. It should be an add-on to the main purchase, or something that completes the buying decision.
Example: if you promote web hosting services to aspiring bloggers, you could offer a free blog install (valued at $99) as bonus. And this is one way of boosting your commissions
Always think what the buyer purchased before (if applicable) they decide to read your post and order from your affiliate link, and afterward; this way you'll be able to come up with the ideal bonus.
I won't offer more than two, maximum three highly-related items. It's enough for his purchase, unless you promote a $1,000+ high-ticket item. Even in this case, one or two bonus items would be enough but make sure it's super value-added, not just a bunch of freebies or PLR stuff … LOL
Reply
6 Luca Di Nicola // Mar 17, 2011 at 9:51 pm
Great points Codrut,
I always find that I have much better success promoting products that I actually use in my business. It's unfortunate that many of the products today are so full of hype – they just turn me off right away, but they must sell well. It's unfortunate because some of them are actually good products and don't need the hype.
I feel that honest reviews using your formula above will stand the test of time and bring in affiliate commissions for a long time to come and not just the quick buck as so many go after with fake reviews.
Thanks for the post
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codrutturcanu Reply:
March 17th, 2011 at 9:55 pm
You're so right Luca. Too many products are good, but their sales strategy is nothing but hype or baloney. the Internet needs honest reviews and good products that help, not waste time and money. thank you for sharing your thoughts with us. keep spreading the love!
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codrutturcanu Reply:
March 17th, 2011 at 9:55 pm
You're so right Luca. Too many products are good, but their sales strategy is nothing but hype or baloney. the Internet needs honest reviews and good products that help, not waste time and money. thank you for sharing your thoughts with us. keep spreading the love!
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7 marketingdiva22 // Mar 18, 2011 at 5:11 am
Great post! I can feel your passion for this skill and you bring up such valid points. Product reviews are the way to go but they must come off as genuine and authentic to capture attention and hopefully get the sale in the end. Thank you for all the tips.
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codrutturcanu Reply:
March 18th, 2011 at 10:11 am
Thank you for dropping by, appreciate your interest and input. So, how's affiliate marketing working for you so far? I noticed you joined the free blog updates list, just that you'd have to confirm your subscription. Hope it works out for you.
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codrutturcanu Reply:
March 18th, 2011 at 10:11 am
Thank you for dropping by, appreciate your interest and input. So, how's affiliate marketing working for you so far? I noticed you joined the free blog updates list, just that you'd have to confirm your subscription. Hope it works out for you.
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8 Sandy // Mar 18, 2011 at 11:14 am
You are so right Codrut. When you start to search the net for reviews on a certain product and find the same review word for word on 10 different blogs you know they have simply copied and pasted the review copy provided for affiliates. You know it's not an honest review at all.
In my experience good affiliate managers who provide such copy always tell affiliates to write the review in their own words. It just provides a base to work from like a PLR article. You have to flesh it out with your own knowledge and experience of the product as you describe so well in your post.
When I am researching a product I always go to the Warrior Forum to see what members are saying about it. You can be sure someone has bought it and will post about their experiences of it.
It can be an expensive business buying a product to gain knowledge of it for a review especially if there are a number of upsells ( which they all have these days). But if at the end of the day you get the affiliate sales it has been worth it.
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codrutturcanu Reply:
March 18th, 2011 at 1:23 pm
hi Sandy, you have some good points here. Thank you for the feedback. How does WF work when it comes to product reviews, is it a good source as I heard?
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codrutturcanu Reply:
March 18th, 2011 at 1:23 pm
hi Sandy, you have some good points here. Thank you for the feedback. How does WF work when it comes to product reviews, is it a good source as I heard?
Reply
9 James Elliott // Mar 18, 2011 at 11:44 am
Great blog post, Codrut! I hav though about being an affiliate but there is so much junk being sold and everyone and his dog is promoting it. I read a blog post the other day about a product that was full of lies and a lot of big name marketers was promoting it and even after it was sold out they were still sending emails for a day or two later. I didn't buy it. When you are drawing Social Security there is a limit to what you can get.
I haven't bought anything for a while and with what most if it is it will bee a while longer. I have noticed that things are shanging and some marketers are doing things different. I have had some say that they haven't bought or ysed the product but they have been a customer of the product owner and his things are good.
The product reviews sounds like not only a good thing to do but reading them will be good also. Thanks for sharing this great information.
James
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codrutturcanu Reply:
March 18th, 2011 at 1:25 pm
James, that's the trick. You need to find the 2% of good affiliate products and stick with one that suits you personally and your target audience.
AS you've pointed out in your example, there are more HYPE products and bad marketers than reliable materials and authentic promoters. We need to cut through the clutter and deliver real stuff to help improve the net and users experience.
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codrutturcanu Reply:
March 18th, 2011 at 1:25 pm
James, that's the trick. You need to find the 2% of good affiliate products and stick with one that suits you personally and your target audience.
AS you've pointed out in your example, there are more HYPE products and bad marketers than reliable materials and authentic promoters. We need to cut through the clutter and deliver real stuff to help improve the net and users experience.
Reply
10 SP Arya // Mar 18, 2011 at 12:18 pm
Hello Codrutt, Your article is really very informative for any serious affiliate marketer. People search for solution on the internet and not the products. An honest review can only be written either by consulting a person who has used the product or by self use. Ofcourse one can take the help of internet in improving the review writeup.
I have purchased a lot of clickbank products and in many cases, I had to get back the money as they were only half done. Thank you for the wonderful information you provided in your blog.
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codrutturcanu Reply:
March 18th, 2011 at 1:50 pm
Yes, you're right. You should consult one of the product buyers and even call the customer support team. This way you ensure that not only the product is good but also their support is top-notch. Like I've said in one of my previous comments, I feel like CB sells a lot of re-hashed products and their sales letters reflect HYPE. This puts a bad label on the product itself, and it could be good, but the pitch is definitely not showing that.
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codrutturcanu Reply:
March 18th, 2011 at 1:50 pm
Yes, you're right. You should consult one of the product buyers and even call the customer support team. This way you ensure that not only the product is good but also their support is top-notch. Like I've said in one of my previous comments, I feel like CB sells a lot of re-hashed products and their sales letters reflect HYPE. This puts a bad label on the product itself, and it could be good, but the pitch is definitely not showing that.
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11 Julia - Blog Finder // Mar 18, 2011 at 1:25 pm
Hi Codrut, thank you for a great article. I liked your phrase "The more you study the product, the better your review". I think this is the key idea of the whole post and the key element in review writing. Without a personal use and research of a product, it's not possible to write a good review. I saw many reviews of our products. It makes a big difference when a person simply copies the product description from our website, or uses the product himself and writes his own opinion on the product pointing to its strong and weak sides. Such reviews are valuable and instill more trust.
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codrutturcanu Reply:
March 18th, 2011 at 1:33 pm
Julia, you're so right. I'm amazed to see aspiring affiliates not reviewing the product yet complain that their sales are zero. No wonder.
Also, a review should not only be text/image centered. You could do a VIDEO review, and even an audio mp3 call or podcast to get closer to your audience and deliver your information and the insider benefits, in a unique way
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codrutturcanu Reply:
March 18th, 2011 at 1:33 pm
Julia, you're so right. I'm amazed to see aspiring affiliates not reviewing the product yet complain that their sales are zero. No wonder.
Also, a review should not only be text/image centered. You could do a VIDEO review, and even an audio mp3 call or podcast to get closer to your audience and deliver your information and the insider benefits, in a unique way
Reply
12 Sam // Mar 19, 2011 at 10:36 pm
Hi Codrut, I am moved by your strenght in the various diciplines you write about on your blogs. This is a great post and it's well worth reading.I have not been able to follow through with my own bloging ideas yet. You've tempted me to begin affilate marketting and I hope you can be of a help as a trainner. I see leadership in you and I pray that I can follow you to success. Thanks.
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codrutturcanu Reply:
March 19th, 2011 at 11:00 pm
hi Sam., welcome back and thank you for your comment
I'm into affiliate marketing, blogging and content marketing. Thus, I try to post what I know on these topics, not theory stuff. And yes, you should leadership in what I do, as I learn from and follow the best in their fields… Tony Robbins, Robin Sharma, Jay Abraham, Seth Godin. You? 
Reply
codrutturcanu Reply:
March 19th, 2011 at 11:00 pm
hi Sam., welcome back and thank you for your comment
I'm into affiliate marketing, blogging and content marketing. Thus, I try to post what I know on these topics, not theory stuff. And yes, you should leadership in what I do, as I learn from and follow the best in their fields… Tony Robbins, Robin Sharma, Jay Abraham, Seth Godin. You? 
Reply
13 Sam // Mar 20, 2011 at 12:18 am
I've been exposed to internet marketting for a while and have tried at a time to take it seriously but I got lost and thrown off course by the pressures of my work related pre-occupations. I would like to try again this time with you as my mentor. My primary interest lies in natural health and wellness but I am now getting myself obssesed with the idea of becomming rich and wealthy. Am currently following guidance from Napoleon Hill's book, Think And Grow Rich. Yes I know about Tony Robbins and Jay Abraham but not the other two.
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codrutturcanu Reply:
March 20th, 2011 at 12:36 pm
Hmm… that's interesting. I'm obsessed too: with my blog readers and customers. I think you should keep in mind that we're here not for ourselves, but to serve others, in need. That's what marketing, business and life is all about, yet the so-called "GURUS" make us believe that we're here to fill our pockets with cash and fool clients.
I guess what counts is: who and what do you want to believe, right?
Reply
codrutturcanu Reply:
March 20th, 2011 at 12:36 pm
Hmm… that's interesting. I'm obsessed too: with my blog readers and customers. I think you should keep in mind that we're here not for ourselves, but to serve others, in need. That's what marketing, business and life is all about, yet the so-called "GURUS" make us believe that we're here to fill our pockets with cash and fool clients.
I guess what counts is: who and what do you want to believe, right?
Reply
14 @evelynwrites // Apr 6, 2011 at 4:46 pm
Codrut,
Nice work. I really appreciate your work ethic, and the fact that you always emphasize the importance of doing your own solid research. I always learn something from your posts. Thanks.
Reply
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