This Blogging Mistake Could Cost You a Fortune
Bloggers are generally different than Internet marketers. Bloggers are typically known as those people who often update their blogs with new posts, whereas Internet marketers may only update their blogs once in a while.
The other BIG point of difference between bloggers and Internet marketers is that bloggers may or may not be building an email list, while ALL Internet marketers (at least those who know what they’re doing) are CONSISTENTLY building an email list.
Having been in the online business field for more than 3 years now, I dare to say that if you’re not building your list, you’re losing out A LOT!
Actually, to put it bluntly: NOT building an email list is a blogger’s BIGGEST mistake!
When I say this, bloggers typically counter with excuses saying that they have RSS feeds which their visitors can subscribe to so that whenever they update their blogs, these visitors will know about it and hence revisit their blogs.
While that is true, it is important to realize that NOT everyone uses an RSS reader. On the other hand, if you’re talking about email, then I’m 100% sure everyone has an email address.
In addition, the purpose of visitors subscribing to your RSS feed is so that they get to know whenever there is a new post on your blog. If there is no new post, then you CAN’T and have no reason to contact them.
With an email list, however, you can contact them AT WILL even if there are no new post on your blog.
The advantages of building an email list are:
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1. The ability to FOLLOW UP with visitors who have given you their email address.
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It takes MULTIPLE exposures (at least 7 times) before a person is going to buy from a COMPLETE STRANGER.
Even if you don’t have your own product to sell, you can still follow up with them MULTIPLE TIMES to sell them a related affiliate product.
If you don’t have their email address, how are you going to expose your offer or your affiliate offer multiple times to them? Do you expect them to remember you and come back to your blog tomorrow or a few days later?
Forget it! They’ll NEVER, EVER come back. The Internet is filled with blogs like yours, so why should they remember you and come back again?
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2. The ability to contact them EASILY at ANYTIME for WHATEVER reason
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Okay, “WHATEVER” is probably not the most appropriate word to use.
My point is that you can contact your email subscribers whenever you want and let them know about your new blog post, or to let them know about the special discount for your new product (or affiliate product) that will last for only 48 hours, etc.
And you can let them know EASILY simply by sending them an email.
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3. You LEVERAGE your effort and time
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When you build an email list, you are ACCUMULATING your database of prospects and customers OVER TIME.
Sure you may only get 5 subscribers per day.
Guess what – a year later, you’ll have 1825 subscribers.
You have spent so much time and effort in driving visitors to your blog. It would be a waste if you just let your visitors go like that without even trying to capture their email address.
For example, let’s say you write 10 articles and submit them to article directories. You get 20 visitors today because of these articles you’ve written 2 weeks ago.
To get another 20 visitors, you’d have to write another 10 articles again. If I didn’t write more articles, then I don’t get any new visitors.
However, if I had captured the email address of these visitors when they first landed on my blog, I can contact them again AT WILL without having to write more articles.
I’m LEVERAGING my effort and time by building an email list.
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4. The ability to build DEEPER and BETTER relationships with your audience
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Because you can contact your subscribers anytime you wish, you can build DEEPER and BETTER relationships with them.
You can email them telling a little about yourself and how you got started in whatever you’re doing. Don’t be afraid to share your personal story. People like to read and listen to story. Using story is a VERY POWERFUL way to hold people’s interests.
(one POWERFUL tip: be sure to tell your STORY at the BEGINNING of your autoresponder messages because you need to let them know who you are VERY EARLY so that they’ll be more receptive towards you and your offers in the very near future…)
Over the next few days, you educate them by giving away tips and tricks, and potential pit holes in your industry. Be sure to mix them up with some sales pitches so that you make money as well.
If you’re currently not building an email list of your own YET, then NOW is the time to do start building one.
Not today. Not tomorrow.
But NOW!
Remember, RSS feeds won’t do the job. You MUST be prepared in building your list NOW!
I’d love to hear your thoughts, so be sure to leave them in comment below…
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