Knowing How To Get On Google Maps Has Superseded The Yellow Pages
Instead of the yellow pages, people go to their computer or their mobiles and search for what ever they need online. If you want to do business with them, you need to put yourself on the results page of that search. You definitely have to know how to get on Google maps.
Now there are a number of challenges in doing this. Not the least of which is finding out which keywords or inquiry your customer will basically use in their search for you. If you're a plumber and only show up when people search for the term "plumber" you're going to miss people searching for help to mend their "water heater," or "leaky pipes."
Perhaps the biggest mistake made by less experienced internet marketers is a tendency to not spend time doing keyword research. This is especially important for national campaigns, but also is applicable to local businesses as well. Finally, when you create your Google Places listing, you will be able to claim up to five categories for your business.
For some that will be more than enough, for others it won't begin to cover the diversity of their product offerings. You know your business better than anyone. Often this can be a handicap when it comes to identifying the keywords your potential new customer might use to look for you. They don't know your business as well and may discover some pretty roundabout ways of finding you.
There are a number of paid keyword tools that SEO consultants will use to help in this process. But I often use a free tool that Google offers to do keyword research. It sometimes comes up with useful insights that impress business owners, so I will explain how I use it in a moment. But first Let me make a point about a major distinction about advertising online versus the old yellow pages periods.
Yellow page advertising was often a bit pricey and while you could get your business listed in several categories doing so also multiplied the cost. As a result many businesses restricted their listings to one or two categories at the most. You do not have to do so online.
For organic search you can and should have a separate web page for each major product line or category. For Google Places you are permitted to list five categories. You should do your best to use all five. Doing this is part of the answer to how to get on Google maps when your potential customers search for one of these categories.
If you are a divorce lawyer and nothing more that you do, you should pay attention to the major different keywords people might use when they search for a divorce lawyer. If you in addition do criminal work, or estate planning, or adoption work, you will want to choose which five topics are most critical to you and your practice.
If you are a plumbing technician as in my earlier example you need to give thought to the major different reasons a new customer might be looking for your services. If sump pump service is a profitable portion of your business you may well want to include that over say leaky pipes if they are likely less profitable or less desirable line of business
These are some of the major ideas you need to recognize when studying how to get on Google maps.
The Ideals Of Marketing - Not Always The Exact Same As The Principles Of Promotion
I felt that I knew the principles of advertising pretty well, but I knew that my lack of education in the field was holding me back. Basically, even though I was highly educated, I did not have any background in the principles of merchandising.
Smart Solutions That Answer The Question, How You Can Go To Google Maps
Getting listed on the first page of Google is a great way to drive new customers to your business. Here's how to get on Google maps and do that.
Success Key For Local Businesses Is All About Being Found On Google Maps
Today, the name of the marketing game for locally based businesses is to figure out how to get on Google maps. For the bulk of the last century, it was relatively easy for a locally based business to attract new customers.
Marketing And Advertising Campaigns Could Gain From Demographic Examination
When I first became involved in merchandising and advertising, everything we did was based upon wit and style. Basically, the goal was to come up with the catchiest, most contagious slogans that we could. Everything else was secondary.
Suggestions On How To Keep Your Focus On The Track Of Your Business
One of the biggest obstacles to overcome when building a profitable business today is staying focused and on track. It is easy to become distracted with information overload. Here is how to plan your work and work your plan.
Now there are a number of challenges in doing this. Not the least of which is finding out which keywords or inquiry your customer will basically use in their search for you. If you're a plumber and only show up when people search for the term "plumber" you're going to miss people searching for help to mend their "water heater," or "leaky pipes."
Perhaps the biggest mistake made by less experienced internet marketers is a tendency to not spend time doing keyword research. This is especially important for national campaigns, but also is applicable to local businesses as well. Finally, when you create your Google Places listing, you will be able to claim up to five categories for your business.
For some that will be more than enough, for others it won't begin to cover the diversity of their product offerings. You know your business better than anyone. Often this can be a handicap when it comes to identifying the keywords your potential new customer might use to look for you. They don't know your business as well and may discover some pretty roundabout ways of finding you.
There are a number of paid keyword tools that SEO consultants will use to help in this process. But I often use a free tool that Google offers to do keyword research. It sometimes comes up with useful insights that impress business owners, so I will explain how I use it in a moment. But first Let me make a point about a major distinction about advertising online versus the old yellow pages periods.
Yellow page advertising was often a bit pricey and while you could get your business listed in several categories doing so also multiplied the cost. As a result many businesses restricted their listings to one or two categories at the most. You do not have to do so online.
For organic search you can and should have a separate web page for each major product line or category. For Google Places you are permitted to list five categories. You should do your best to use all five. Doing this is part of the answer to how to get on Google maps when your potential customers search for one of these categories.
If you are a divorce lawyer and nothing more that you do, you should pay attention to the major different keywords people might use when they search for a divorce lawyer. If you in addition do criminal work, or estate planning, or adoption work, you will want to choose which five topics are most critical to you and your practice.
If you are a plumbing technician as in my earlier example you need to give thought to the major different reasons a new customer might be looking for your services. If sump pump service is a profitable portion of your business you may well want to include that over say leaky pipes if they are likely less profitable or less desirable line of business
These are some of the major ideas you need to recognize when studying how to get on Google maps.
The Ideals Of Marketing - Not Always The Exact Same As The Principles Of Promotion
I felt that I knew the principles of advertising pretty well, but I knew that my lack of education in the field was holding me back. Basically, even though I was highly educated, I did not have any background in the principles of merchandising.
Smart Solutions That Answer The Question, How You Can Go To Google Maps
Getting listed on the first page of Google is a great way to drive new customers to your business. Here's how to get on Google maps and do that.
Success Key For Local Businesses Is All About Being Found On Google Maps
Today, the name of the marketing game for locally based businesses is to figure out how to get on Google maps. For the bulk of the last century, it was relatively easy for a locally based business to attract new customers.
Marketing And Advertising Campaigns Could Gain From Demographic Examination
When I first became involved in merchandising and advertising, everything we did was based upon wit and style. Basically, the goal was to come up with the catchiest, most contagious slogans that we could. Everything else was secondary.
Suggestions On How To Keep Your Focus On The Track Of Your Business
One of the biggest obstacles to overcome when building a profitable business today is staying focused and on track. It is easy to become distracted with information overload. Here is how to plan your work and work your plan.