You Will Find Three Ways To Reach The Top Of Google Results

The best method for a business to get new buyers is usually to be visible on the first page of search results on Google. There are 3 techniques to reach the top of Google results:

- Pay Per Click Advertising

- Organic Search Results

- Google Local Places

Pay-per-click lets you buy your way into visibility in the search results. If you can't get there any other way, you actually need to learn the way to make pay per click work for you. The great news is that unlike Yellow pages, you pay for real results only when people click on your specific advertisement. Now clicks don't instantly result in business, so the quality of your landing page and its capability to convert that particular user into business remains a vitally important link in the chain.

It's crucial to be continuously testing and tracking that page. Small changes can bring about considerably improved results. This requires active management of your website. If you can not do that on your own, or delegate it in-house, you have to find outside professional assistance.

This landing page matter is applicable not just to Pay Per Click, but to all 3 methods. It is particularly important when you're paying for the website traffic, only to have it pass on by without a purchase or other positive outcome. However, whether you're paying for clicks or sending no cost traffic through organic or learning how to get on Google maps, it's imperative that the web site page you're sending your visitors to is as useful as possible in moving them to the next step in your buying process.

Organic Search, especially the top listing, is the Holy Grail of web-based marketing. The top free listing in organic search gets the largest number of clicks on the entire search results page. On an average the top organic listing will get 42 out of every 100 viewer clicks. That compares to about 18 visitors that will click on one of the pay per click ads. The top individual pay-per-click ad will usually get 2-5% of all the viewers.

That means the top organic listing can expect to get about eight to 21 times as many actual clicks as the top paid ad. And all for free!

Obviously it's not simple to win this top listing. However, in many local markets it is possible with competent Seo techniques. Again this is an area where a qualified Search engine optimization specialist can be of useful.

The Google Local Places map is the newest feature which Google provides and it relatively easy for local based businesses to get rated on the first page of Google, as soon as they learn how to get on Google maps.

In 2010, Google reported that fully 20% of all Google Searches were for local purposes. They have been showcasing local businesses, even a few that don't even have websites

If you are one of the companies tagged A-F, you've a listing on the first page of Google. The key to getting in the top seven is often as simple as claiming your page as well as filling the info Google wants. However, there are certain other factors you have to pay attention to if you are in a more competitive market, or wish to get that top listing. I suggest you do a search for "how to get on Google maps."

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