Long-Form Blog Posts: Advantages & Drawbacks
It's alright to write and publish a blog post that is less than 1000 words. However, if you want your visitors to stay on the page longer (and read more), then long-form blogging should be considered as an option. Longer posts can help increase leads and conversions by 3x-30x times because these types of articles provide value for many keywords in search engines like Google.
Advantages
Drawbacks
Transform Your Business
With Long-Form Blog Posts & Go Viral!
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"The returns and results from using long-form content strategically can be huge."
Long-form content (e.g. 'ultimate guides' blog posts) is "resource-intensive. It is usually not quick to produce and often requires a significant investment of time and resources. However, the returns and results from using long-form content strategically can be huge."
Erika Varagouli - Global Content Strategist At Semrush
'How to' Posts Are Overrated!
Here are 12 Better Long-Form Blog Post Ideas
that Drive Rankings, Traffic & Leads!
"How-to'' blog posts are not the best, nor the only blog content idea you should focus on.
Did you know that too many bloggers, brands and blogs strive for this format, while overlooking the other 12 ideas shared herein?
Most of these are at least 2k words, while some exceed up to 18k words! That's one of the reasons why they rank, and become viral. ;)
TIP: Blogging is not easy, it needs to be ultra-strategic;
My belief is that all businesses should have a long-term content vision, not a mere content calendar and some writers/a content team.
Are you ready to educate your target market and leverage blogging radically differently than competitors, and even have your content go viral? Let's dive in!
#1 - 'Glossary' Blog Posts
Here are the top advantages for crafting Glossary blog posts
Quick tip:
Publish a 'Top 100 Terms' post, and then create one long-form blog post around each term. You'll have 100 unique blog post ideas to cover for the next 12 months. Two posts per week.
3 Mistakes to avoid when creating this post:
Including fewer terms & terminologies than your competitors; not going in-depth; not creating a dedicated page for each term.
Codrut Turcanu
CEO. Content Marketing Agency Owner.
Click the image to see blog post LIVE!
Internet Marketing 101 [by SendPulse.com]
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 26,2K
- Unique referring domains to the page: 2.06K
- Organic keywords this page ranks for: 94.0K
- Estimated monthly organic traffic: 135K
- Traffic value (if they had to buy this traffic via PPC ads): $269K
#2 - 'Ultimate Guide' Blog Posts
Here are the top advantages for crafting 'Ultimate Guide' blog posts
Quick tip:
Your Strategy is either beating your competitors across all aspects, including content length & quality, design & graphics, on page and off page SEO factors - or somebody else will!
Mistake to avoid when creating this post:
Never label your guide as 'ultimate' unless it is!
Codrut Turcanu
CEO. Content Marketing Agency Owner.
The Ultimate Guide to Digital Marketing
[by DigitalMarketer.com]
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 4.27K
- Unique referring domains to the page: 1.09K
- Organic keywords this page ranks for: 5.3K
- Estimated monthly organic traffic: 9.0K
- Traffic value (if they had to buy this traffic via PPC ads): $30.0K
#3 - 'What Is X' Blog Posts
Here are the top advantages for crafting 'What Is X' blog posts
Quick tip:
Your mission: answer ALL your audience's questions. Be the #1 niche expert in your industry. Adopt the AMA (Ask-Me-Anything) model in your business.
Mistake to avoid when creating this post:
Not answering 'What is X NOT' type of questions.
Codrut Turcanu
CEO. Content Marketing Agency Owner.
Click the image to see blog post LIVE!
What is an Infographic? Examples, Templates & Design Tips [by Venngage.com]
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 2.26K
- Unique referring domains to the page: 845
- Organic keywords this page ranks for: 2.6K
- Estimated monthly organic traffic: 31.0K
- Traffic value (if they had to buy this traffic via PPC ads): $24.1K
#4 - 'What Does X' Blog Posts
Here are the top advantages for crafting 'What Does X' blog posts
Quick tip:
Label your blog 'Learning Center' to educate your target audience and convert traffic into leads & revenue.
Mistake to avoid when creating this post:
Limiting yourself to 'what does x do" or 'what does x mean'. Think beyond!
Codrut Turcanu
CEO. Content Marketing Agency Owner.
Click the image to see blog post LIVE!
Contingent: A Guide To What It Means In Real Estate [by RocketMortgage.com]
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 561
- Unique referring domains to the page: 88
- Organic keywords this page ranks for: 869
- Estimated monthly organic traffic: 37.4K
- Traffic value (if they had to buy this traffic via PPC ads): $1.8K
#5 - 'Alternatives' Blog Posts
Here are the top advantages for crafting 'Alternatives' blog posts
Quick tip:
You will find that not all bloggers/brands include 'alternatives' in their blog titles. Don't let that misguide you when performing research & writing!
2 Mistakes to avoid when creating this post:
Mentioning less alternatives than your competitors and not including all the available options. Not writing in depth descriptions & explanations.
Codrut Turcanu
CEO. Content Marketing Agency Owner.
20 Great Search Engines
You Can Use Instead of Google
[by SearchEngineJournal.com]
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 7.13K
- Unique referring domains to the page: 1.11K
- Organic keywords this page ranks for: 9.9K
- Estimated monthly organic traffic: 145K
- Traffic value (if they had to buy this traffic via PPC ads): $107K
#6 - 'Ideas' Blog Posts
Here are the top advantages for crafting 'Ideas' blog posts
Quick tip:
Inspire the world with your expert know-how, experience and experiments. Label your blog 'Resource Center' and become the #1 content library for your target market/niche audience.
3 Mistakes to avoid when creating this post:
Not finding the best ideas; not including relevant, 3rd party charts & graphics (avoid stock images - everybody uses them). Not leveraging Image SEO!
Codrut Turcanu
CEO. Content Marketing Agency Owner.
101 Best Business Ideas You Can Start
in 2021 (and Make Money) on the Side
[by Ryrob.com]
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 5.06K
- Unique referring domains to the page: 833
- Organic keywords this page ranks for: 11.1K
- Estimated monthly organic traffic: 20.5K
- Traffic value (if they had to buy this traffic via PPC ads): $27.1K
#7 - 'Examples' Blog Posts
Here are the top advantages for crafting 'Examples' blog posts
Quick tip:
'Show, don't tell'. Use this copywriting principle (my favorite!) to demonstrate your expertise, experience and experiments.
Mistake to avoid when creating this post:
Not sharing other people's examples as well. Take this blog post for example. See how we can leverage curated content to optimize your blogging efforts?
Codrut Turcanu
CEO. Content Marketing Agency Owner.
Click the image to see blog post LIVE!
27 Truly Inspiring Company Vision
and Mission Statement Examples
[by Hubspot.com]
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 3.29K
- Unique referring domains to the page: 1.23K
- Organic keywords this page ranks for: 7.7K
- Estimated monthly organic traffic: 42.3K
- Traffic value (if they had to buy this traffic via PPC ads): $35.2K
#8 - 'Trends' Blog Posts
Here are the top advantages for crafting 'Trends' blog posts
Quick tip:
Stand out amongst competitors not covering latest trends on their blogs. Ensure you combine 'trendy' topics with ever-green content ideas, and you'll have a winning long-form blog post.
2 Mistakes to avoid when creating this post:
Not updating the post with the latest trends happening in the industry. Including less trends than all the other available options/competitors posts.
Codrut Turcanu
CEO. Content Marketing Agency Owner.
Mortgage Rates Forecast
(by TheMortgageReports.com)
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 14.5K
- Unique referring domains to the page: 1.07K
- Organic keywords this page ranks for: 6.5K
- Estimated monthly organic traffic: 41.6K
- Traffic value (if they had to buy this traffic via PPC ads): $160K
#9 - 'The Best' Blog Posts
Here are the top advantages for crafting 'The Best' blog posts
Quick tip:
Strive to label your blog post title using other words than 'Ultimate List' or 'Best' (they're overused!)
Mistake to avoid when creating this post:
Not creating the best list on the topic. Anybody can claim their post to be 'ultimate' or 'best'; rarely they also prove it!
Codrut Turcanu
CEO. Content Marketing Agency Owner.
27 Best Free Video Editing
Software Programs in 2021
(by Oberlo.com)
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 3.36K
- Unique referring domains to the page: 525
- Organic keywords this page ranks for: 20.7K
- Estimated monthly organic traffic: 40.7K
- Traffic value (if they had to buy this traffic via PPC ads): $25.1K
#10 - 'Checklist' Blog Posts
Here are the top advantages for crafting 'Checklist' blog posts
Quick tip:
Expand your checklist to share your expertise, experience and experiments with the topic. This way, you'll out-rank and out-smart competitors;
Mistake to avoid when creating this post:
Not researching on your competitors similar 'checklist' posts.
Codrut Turcanu
CEO. Content Marketing Agency Owner.
Click the image to see blog post LIVE!
The Ultimate Wedding-Planning
Checklist and Timeline
(by Brides.com)
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 1.82K
- Unique referring domains to the page: 530
- Organic keywords this page ranks for: 3.3K
- Estimated monthly organic traffic: 69.3K
- Traffic value (if they had to buy this traffic via PPC ads): $95.6K
#11 - 'Study' Blog Posts
Here are the top advantages for crafting 'Study' blog posts
Quick tip:
This is probably the most time-consuming blog post idea you can write about since it requires you do original research (ideally) or curated, and aggregate the results in graphical format, while sharing the findings in a step-by-step, well-organized manner.
Mistake to avoid when creating this post:
Limiting yourself to what your competitors are doing! Go beyond their 'study' posts (if any)
Codrut Turcanu
CEO. Content Marketing Agency Owner.
Here's What We Learned
About SEO (by Backlinko.com)
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 18.9K
- Unique referring domains to the page: 5.17K
- Organic keywords this page ranks for: 1.9K
- Estimated monthly organic traffic: 141 (this must be a glitch)
- Traffic value (if they had to buy this traffic via PPC ads): $66 (this must be a glitch)
#12 - 'Statistics' Blog Posts
Here are the top advantages for crafting 'Statistics' blog posts
Quick tip:
Most bloggers/content teams are rarely writing this type of blog post because it requires intensive, in depth research, and at the same time, conducting surveys and polls through direct outreach.
3 Mistakes to avoid when creating this post:
(1) Forgetting to update the post with the latest findings and additions. (2) Sharing non expert sources. (3) Not using graphics.
Codrut Turcanu
CEO. Content Marketing Agency Owner.
The Ultimate List of Marketing
Statistics for 2021
(by Hubspot.com)
Here are the blog post SEO results (as shown by Ahrefs)
- Backlinks generated so far: 67.9K
- Unique referring domains to the page: 15.2K
- Organic keywords this page ranks for: 19.3K
- Estimated monthly organic traffic: 4.1K
- Traffic value (if they had to buy this traffic via PPC ads): $10.6K
30 Bonus Blog Post Examples
Here are 24 other blog post ideas you should write & publish for your blog; see your rankings, leads & traffic climb like never before:
Turn your blog into a 24/7 content machine
Content quantity and length is as important as content quality and format. Think beyond content + graphics!
2 Mistakes to avoid when blogging for business:
(1) Not having a solid content strategy;
(2) Not promoting each and every post.
Codrut Turcanu - CEO. Content Marketing Agency Owner.
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Codrut Turcanu
~ CEO. Content Marketing Agency Owner.
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