Depending on the type of product that you want to deal in as a business venture, you will realize that not all advertising avenues might work alone or in some situations. This is because there are some market targets that are not to be found at the same place as others. For instance, opt in email marketing is for people who visit sites looking for information and they want to receive more of these frequently. This has a totally different approach to those people who visit specific types of sites looking for something and after they buy it, have no interest in further marketing from that site. Marketing a business does not have a set of things to do and not to do. By exploring all avenues in a site, you as the marketer are able to make your online presence felt:
1. The way your website looks will either help in making a potential customer to stay longer on it or to leave without getting what they want. A website should be easy to understand at a glance and information regarding what is dealt with, should be visible within the first ten seconds of logging on. If you do not know how to use SEO to increase traffic to your website, then this is the time to learn. Make your page to appear as high up in search engine result’s pages as possible. This increases the chances that it is going to be opened in the first place.
2. Writing in a blog is one of the many ways that people can express themselves and their products to an audience that either knows them or does not. Every business falls under a certain industry’s niche and this should be the topic of conversation as you write. When you write about something that you are doing or intend to do, then the material and content is easy flowing. Do this in a conversational manner and see how much people relate to it resulting in increased sales.
3. Big companies have embraced podcasting like it was the next big thing; all that you require is a microphone, editing software and digital recorder. A voice is able to convey emotion and passion much more than mere words can, and if this voice is coupled with another that is a well informed authority on the subject matter, sales are bound to shoot up owing from the interest created. Do this on streaming sites or in video formats and see how technology works when it is well exploited for business.
