The way I see it, introducing affiliate information products to your readers, as a blogger or internet marketer, is an art. You don’t just stick a banner on your blog one day and hope to make lots of money out of it.
If you want to make substantial sales of an affiliate product, you need to elegantly introduce your readers to that product. Over the last year, I’ve been experimenting with various ways of introducing affiliate products and I got a pretty good understanding of how to do it successfully.
I believe there is in fact a process to adding an information product in your repertoire, and there are four essential ideas to be taken into account in executing this process.
1. Write a Post about the Product
Whatever you do, don’t just put a banner with a new product on your blog and leave it at that. Your recurring visitors will eventually notice it but not really know what to make of it. You may think this will get them motivated to click on the banner, but in my experience, it has a lot more chances of making them ignore it.
This is why a key step in promoting a product as an affiliate is to write and publish a post about it. It gives the product significance in the mind of your readers, and it gets it noticed a lot better.
On top of this, it also attracts the attention of your subscribers, and if you chose the information product right, these are the people most likely to buy. Usually, in the first couple of days after publishing that post, you’ll see a spike in the sales you’ll be making for the product.
2. Start with a Teaser Post
The step above is actually the second one in introducing an affiliate product. The first step is to write and publish a teaser post. This is something that gets your readers thinking about the specific topic the information product discusses and gets them in the right head space.
A couple of days before I introduced an ebook on seducing women on my blog, I published an article on how to impress a girl. Before I introduced an ebook on overcoming social anxiety, I published an article on how to be more outgoing. I essentially warmed up my readers and subscribers first.
Here’s a bonus tip: at the end of your teaser article, announce that you’ll be introducing a quality information product in a few days on the same topic, using short emotional words. It’s an excellent way to get potential buyers interested and excited.
3. Review the Product from a Personal Perspective
When you do write about an information product, this shouldn’t just announce that product and encourage people to buy it. It should also give them reasons, from your perspective, for buying it.
In other words, you want to review the product and express your opinions on it. Describe what you like the most about it and why you think it’s a good idea for your readers to purchase it.
If your readers trust your opinion, it will encourage them to purchase the product. On top of this, if you later advertise that product or talk about it somewhere else on your blog (like in another post) you also want to link to your review of the product. Make the review easy to access at the right time.
4. Be Specific In Your Review
I think the biggest mistake people make in general when they write reviews or recommendations is that they describe the product, service or person they’re recommending in vague and overly-positive words.
Unfortunately, this does little good because most persons don’t buy into general and pompous words of praise, so they won’t buy the product either. For this reason, it’s fundamental to write very specific things about the affiliate product.
Don’t just say “This ebook is great. You need to buy it immediately”. Say “This ebook provides a step by step and easy to apply process for achieving work-life balance”. That is much more specific, more credible and it makes more sense.
It doesn’t sound like you’re just trying to make as many sales as possible for a product; it sounds like you want people to understand its precise strengths from your perspective and only purchase it if those strengths strike a chord with them.
Keep in mind that when you’re introducing an affiliate product to your readers, the timing and delivery of the message makes all the difference in the world. Even if it’s not your own product, you want to introduce it in a stylish way that compels people to buy. Ultimately, I think this is what drives success as an affiliate.
ABOUT THE AUTHOR
Eduard Ezeanu teaches others how to meet people, make friends and build solid relationships, both personal and professional. He also writes on his blog, People Skills Decoded.
