Just recently Frank Kern (one of the ‘Good’ Gurus) released a crazy VIDEO called The Rubber Neck Effect. In it he gives various examples of how he almost doubled his e-mail open rate – just by changing the subject line. Yes, it even shows snapshots of his e-mail campaigns. And [click to continue...]
Bad News? Mass Control In Action!
August 14th, 2008 · 6 Comments · Other Topics
Tags: bad news·frank kern·marketing videos·mass control
