A Bum Marketing Method that Works for Sure
The problem with bum marketing is that most people have no clue what it really is, or how to use it, or – more importantly – WHY to use it.
WHAT bum marketing means
This is a free promotion method used to promote other people’s products [aka affiliate products or services such as ClickBank, Commission Junction, AdSense, CPA, etc]
Its core basis is article marketing – writing and publishing content on sites such as EzineArticles dot com , as well as on other platforms, blogs and forums.
HOW to use bum marketing
The pro bum marketers are using this method to get direct traffic from links in their content, as well as to rank in Google and other search engines.
This method is also used to direct traffic directly to the merchant site [program you're promoting] or straight to your landing page, if you want to build your own list and generate more money, month after month.
WHY to use bum marketing
The best in the field are using this method to either to drive all the traffic to their link and bank fat affiliate checks or build massive lists which in turn generate lots of traffic, clicks and sales, each and every month.
Which method would you select?
If you want to get fast cash, and don’t care for long-term profits, your best option would be to send traffic straight to the vendor’s page [the link you're promoting] This doesn’t mean you have to spam people or advertise everywhere, but match your content with the right crowd [niche] and link to the affiliate product ONLY at the bottom [in your resource box].
If we’re talking about the biggest bum marketing mistake and why most people fail with this method it is because they neglect this simple yet crucial step.
If I had to give you just one tip for today, I’d tell you to include links in your resource box only [author bio] and focus your article on providing good content.
The best articles tend to get the most views and clicks. Aim for that, and getting results will not be a problem anymore.
The main reason people favor Bum Marketing is because it requires zero cost and yet has good potential of earning big bucks. However, one must be prepared to do a lot of writing; which is also the main reason a lot of people fail at it.
Bum Marketing in essence is article marketing but targeting long tail keywords. The term was coined by Travis and you can get the original course here: http://bummarketingmethod.com/
(not affiliate).
Cheers!
Waken
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However, one must be prepared to do a lot of writing; which is also the main reason a lot of people fail at it.
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Codrut Turcanu
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April 21st, 2010 at 02:14
That's why there are freelance writers and ghost writing professionals, right?
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I can assure you that article marketing does work- however, yes, you need to write quality information, and keep on doing it. It is worth the investment in time, as when you provide quality, the links will be clicked on. Work at it, get better at it, and you will see results. The biggest problem is that people quit too soon.
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I agree with Martin, too many people give up too soon. I rarely use article marketing specifically for affiliate links, but I do use it to drive traffic to my sites and it works extremely well.
As a freelance writer, I also do a lot of articles for clients who are using this approach, so I can tell you it is VERY popular.
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Good post. From the SEO perspective, in content links are more effective, but it often makes the content look spammy and distracts visitors. I made much better experiences with links in the resource box only, too, since people clicking there don't click on mistake.
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I enjoyed the post, I agree with your precepts. I think alot of people fail, not just for failure to utilize a resource box in their articles, but because the work is too hard to do in their available time periods. I did not start to get clicks until I had spent a great deal of time and effort earning them, and a lot of "guru's" are pitching 2 hour success, 20 minute paydays and $7000 in 2 hours… The perception they create is not reality.
EliKen Marketing
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